Wellness · Founded 2026
Conscious Agency
The Conscious Agency is the wellness platform in the collective, founded in 2026 and led by Bonnie Winter. It explores how intuition, consciousness, personal agency and modern leadership shape the way people see, decide and live.
What it does.
The Conscious Agency brings professional and personal agency into the same wellness conversation: noticing clearly, listening inwardly, discerning responsibly and choosing with ownership. Through writing, conversation and Tarot in the Boardroom, it explores intuition, symbolism, consciousness and the fuller set of inputs people use to make consequential decisions.
The point is not to outsource judgment to tarot, a psychic, an expert, an algorithm or any other external source. It is to integrate evidence, experience, intuition and self-trust without surrendering personal responsibility. Technology can extend the reach of the work; it is not the source of the judgment. The wellness thesis remains awareness, discernment and agency.
How ownership works.
- Ownership
- Family-founded and controlled; built to hold
- In the group since
- 2026 — founded, not acquired
- Sector
- Wellness
What the collective does not do
It does not set the point of view, choose guests, approve essays or decide how the wellness platform develops. The Conscious Agency keeps its own voice, audience and creative judgment.
No company in the group has ever been sold, and none is being prepared for sale.
What Conscious Agency can draw on across WFC.
Every WFC company can draw on the same six shared services. Conscious Agency keeps its own leadership, brand, customer relationships and commercial decisions.
Finance
Consolidated accounting, monthly management reporting, treasury and audit coordination.
People operations
Payroll, benefits, hiring support and a single employment framework.
Legal
Contracts, corporate governance, insurance and outside counsel management.
Technology & AI
Security standards, identity and access, vendor consolidation, automation, shared tooling and AI capability.
Capital
Funding for new ventures, acquisitions and growth across the collective, with High Dunes Capital serving as WFC’s capital vehicle.
Marketing & brand
Full-service marketing across strategy, positioning, brand, creative, web, content, demand generation, campaigns, CRM and analytics. Much of this capability is delivered through Pyxl. Conscious Agency keeps its own brand, voice and commercial strategy.